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In this tutorial, Anna explains how to create an effective business proposal. She outlines that a business proposal is a document proposing a service or product to a potential client, akin to building a house with three main components: the roof, walls, and foundation. The roof represents information about the company, including qualifications and competitive advantages. The walls demonstrate knowledge of the client's needs, showcasing research and understanding of their problems. Lastly, the foundation consists of pricing and methodology, detailing how the service will address the client's issues. Anna also promises to share tips to significantly improve deal closure rates.