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The text outlines three hooks for effective cold email campaigns, emphasizing the importance of crafting impactful first lines since 99% of recipients do not read beyond them. The first hook mentioned is called the "we saw you there" hook, which is particularly effective when scraping leads from online sources like Google, Zillow, or Facebook Ads Library. By referencing these sources in the email's opening line, such as mentioning a specific achievement or role found on those platforms, the sender can grab the recipient's attention. This strategy aims to improve engagement and response rates in cold outreach efforts.
