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These are the three hooks we use to guarantee responses in our cold email campaigns. After generating millions of dollars from our cold email campaigns, I can tell you the number one lesson that Ive learned is that 99% of people dont read past the first line of text. So you should be spending the majority of your efforts in crafting your outbound messaging campaign. On this first hook, the first type of work that we use is what I call the we saw you there Hook. This hook works incredibly well if youre scraping leads online. So most of the time when were trying to find an email to scrape online, well go to a certain website such as Google or Zillow or Facebook Ads Library, and well be able to find the email address from that original source. But then we use that source in our email campaign. So in the first line of text, we might say something like, Hey, I saw you on Zillow that you were the top reels ad agent Atlanta, and this is why I am docHubing out now. Or another example is
