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In this video, Jordan Steen, known as the Serial Entrepreneur, teaches viewers how to create a proposal for potential clients, detailing the services offered and associated costs. The tutorial outlines a step-by-step process for assembling the proposal to effectively land a deal. Steen emphasizes the channel's focus on topics like starting a marketing agency, building a personal brand, and launching an online business, inviting viewers to subscribe for future videos and free resources, including trainings, content, and templates. The video promises practical guidance on proposal creation to enhance success in closing deals.