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In this tutorial, the speaker discusses finders fees, emphasizing that while doing the work is manageable, acquiring the work is more challenging. Finders fees are defined as payments received for referring clients to others who perform the work. The speaker notes that individuals deserve compensation for generating new projects or business. An example is shared involving a celebrity chef who needed PR services. Although the speaker's agency doesn't provide PR, they arranged a deal with a PR consultant to receive a percentage of her billable fees for the work she would do for the client. This highlights the concept of earning money through finders fees by connecting clients with service providers.