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Efrain from Gold Level Media shares his plans for a marketing campaign to demonstrate the return on investment (ROI). He will disclose the overall costs, noting that expenses for printing and labor may be lower for them as they own a marketing company, but he will include those costs for transparency. The campaign will utilize direct mail, featuring products like business cards and flyers. Recently, they invested approximately $50,000 in a printer capable of producing various printed materials, along with an additional $4,000 for other related equipment. Efrain emphasizes the importance of recouping these costs through effective marketing strategies.