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In this tutorial, Alex from HubSpot explains how to write an executive summary for a business plan. He emphasizes the importance of this section, as business plans can be lengthy and crucial details might get overlooked. An executive summary serves to guide readers by summarizing key information about the company and its short-term and long-term goals. Alex highlights that it should strike a balance between brevity and clarity. He encourages viewers to like the video, subscribe, and engage through comments for further questions or suggestions.