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hey in this video im covering influencer contracts and more specifically what it means when a brand mentions exclusivity in their influencer contracts and heres why recently a poll by maverick found that 61 of influencers are receiving exclusivity requests from brands and of those influencers 85 expect additional compensation for those requests so as you can see its a popular request and something that you really need to take seriously because brands are on the lookout for influencers who are open to it and speaking of statistics according to the influencer platform for influencer payout data from a sample of 8.4 million dollars in influencer contracts shows that average payouts have increased on average by 44.5 from 2020 to 2021 and i really love that because its implying that if you go with the very basic industry standard formula of 100 per 10 000 followers that means rates have essentially increased from 100 per 10 000 followers in 2020 to 145 per 10 000 followers in 2021 whic