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In this video tutorial, Chelsea from Event Planning Com explains how to write an effective event proposal. She emphasizes the importance of an initial one-on-one consultation with the client, recommending to schedule an hour to gather essential logistical details about the event. Key questions to ask include the type of event, date, venue, expected number of attendees, and demographic information. Additionally, it's crucial to understand the client's creative vision, such as themes, colors, and preferences for food and music. Chelsea advises taking detailed notes during this consultation to inform the proposal later on.