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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of starting with a one-on-one conversation with the client, recommending that planners schedule an hour to gather logistical details about the event. Key questions to ask include the type of event, date, venue status, expected attendance, and the audience demographic. Additionally, it's crucial to uncover the creative aspects such as themes, colors, and preferences for food and music. Taking detailed notes during this initial consultation is essential for crafting an effective proposal.