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In this video tutorial, Efrain from Gold Level Media discusses launching a marketing campaign focused on direct mail for their services. He emphasizes the importance of calculating the return on investment (ROI) for the campaign. Efrain details that although some costs will be lower for them due to owning a marketing company, he will include these expenses in the total to provide an accurate figure. He mentions investing significantly in equipment, specifically noting a $50,000 printer used for creating flyers and business cards, along with additional equipment valued at around $4,000. Efrain aims to transparently share the costs and expected returns associated with their marketing efforts.