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SMS marketing is emerging as a powerful tool for enhancing customer engagement, increasing conversion rates, and fostering stronger connections with consumers in a cost-effective manner. Unlike traditional marketing methods, SMS is concise and direct, effectively cutting through the clutter of crowded inboxes filled with digital ads and newsletters. A simple text from a preferred company can feel refreshing and more personal, making it an advantageous channel for maintaining lasting customer relationships. In this video, the tutorial covers essential information about SMS marketing, its mechanisms, and shares best practices for implementing an effective SMS strategy.