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Efrain from Gold Level Media shares insights on a marketing campaign focusing on return on investment (ROI). He discusses the costs associated with direct mail efforts for Gold Level Print, where they utilize new printing equipment. The main piece of equipment costs approximately $50,000, while another essential printer is around $4,000. Efrain mentions that owning a marketing company allows them to save on printing and labor costs, but he includes these expenses in the total for a clearer financial picture. The campaign aims to effectively leverage their new equipment for promotional materials like business cards and flyers.