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Writing engineering proposals is challenging, as engineers aren't typically taught how to write them in school; they focus more on engineering calculations. However, for consulting engineers, mastering proposals is essential for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares a critical internal question to guide engineers in crafting effective proposals for clients. He refers to it as the "million dollar question," emphasizing its potential impact on winning contracts, with some cases possibly reaching multi-million or billion-dollar stakes. This insight aims to enhance proposal writing skills for engineers.