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In this video tutorial, Matt discusses a resource he created to assist freelancers in writing effective project proposals. He emphasizes the importance of proposals in securing new clients and points out a common issue: many freelancers struggle to write winning proposals, often resulting in lost opportunities. He highlights that most proposals fail to emphasize project goals, usually present a single option, and are bogged down with legal jargon. Matt argues that proposals should not merely serve as contracts; they should effectively communicate value to potential clients to improve the chances of project success.
