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Writing engineering proposals can be challenging for engineers, as they are typically taught to focus on technical calculations rather than proposal writing. For consulting engineers, mastering proposals is crucial for career advancement. In this week's engineering management video, Matt Handel, author of "Proposal Development Secrets," discusses strategies to improve proposal writing. He shares a key question, referred to as the "million dollar question," that can significantly enhance the chances of winning contracts when developing proposals. This internal question serves as a guiding principle to refine proposals and better meet client needs.