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Writing engineering proposals can be challenging, as engineers typically learn technical skills rather than proposal writing in school. However, to advance in consulting engineering, mastering proposal writing is essential. In a recent engineering management video, guest Matt Handel, author of "Proposal Development Secrets," shares valuable insights on this topic. He emphasizes the importance of asking a key internal question during the proposal process, which he refers to as the "million dollar question." This question can significantly enhance the effectiveness of proposals and increase the likelihood of winning contracts.