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Writing engineering proposals can be challenging, as engineers are not typically taught how to draft them in school; they focus instead on engineering calculations. However, for consulting engineers, mastering proposal writing is essential for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," offers a key strategy for improving proposal quality. He introduces what he calls the "million dollar question," which should be asked internally during the proposal-writing process. This question aims to enhance the chances of winning contracts, making it a crucial element for engineers looking to succeed in proposal development.