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In this video, Efrain from Gold Level Media discusses an upcoming marketing campaign focused on direct mail for Gold Level Print. He aims to provide insights into the return on investment (ROI) for the campaign. Efrain mentions that his marketing company can reduce costs for printing and labor, but he will include these expenses in the total to provide an accurate figure. He highlights that they purchased significant printing equipment, including a printer costing around $50,000 and another costing about $4,000, to facilitate the production of business cards and flyers. The video aims to showcase the financial aspects and potential profitability of their marketing endeavors.