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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that you stop certain actions, often related to patent, trademark, or copyright infringements. They typically claim you are selling a product without rights, using a brand name that is confusingly similar to another, or misappropriating copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications from someone asserting their rights. The next critical step is to identify the sender of the letter, whether it is from the rights holder or the brand itself.