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In this tutorial, the speaker addresses the common situation where prospects request written quotes in B2B or B2C sales. He suggests that such requests can often be misleading and urges sales professionals to focus on accurately qualifying their prospects. Many salespeople hesitate to ask direct questions due to their strong desire to close the sale and secure a commission. The speaker emphasizes that being direct and asking qualifying questions is crucial, as it simplifies the closing process. He encourages salespeople to prioritize qualification over attachment to the sale to enhance their success.
