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In this video, a consultant shares a successful cold email strategy learned over years, exemplified by Maggie Cooke, a client who secured a $30,000 deal without making a phone call. Maggie revisited a previously disqualified contact in her CRM after applying the new email format provided in a recent video tutorial. A referral from this contact led her to the gig, which she closed within hours on the same day. The video intends to break down the cold email that facilitated this success, illustrating the effectiveness of the shared techniques. Maggie's experience highlights the power of persistence and proper email formatting.