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Efrain from Gold Level Media plans to create a marketing campaign to illustrate the return on investment (ROI). He will disclose the costs involved, noting that while they may benefit from lower expenses due to owning a marketing company, he will still include all expenses for transparency. The campaign involves direct mail using the company's newly purchased printing equipment, which includes a $50,000 printing machine for flyers and business cards, along with additional equipment costing around $4,000. The goal is to recoup these costs through the campaign's success, providing a clear picture of the overall investment and potential returns.
