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In this tutorial, Jacob Godard, owner of Scooters Lawn Care, discusses how to send an effective client satisfaction survey. He emphasizes the importance of enhancing client experiences through three key steps. First, communicate the benefits of the survey to clients, focusing on how it can help improve the company's services. He highlights that implementing these surveys allows teams to address issues more efficiently and enhances overall performance. After testing various approaches, Godard shares insights on the appropriate frequency of surveys, which previously fluctuated between too often and not enough. The tutorial aims to guide contractors in refining their client satisfaction processes for better results.