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Shep Hyken discusses the significance of customer satisfaction surveys in enhancing organizational performance. He emphasizes the importance of the adage by Peter Drucker: "You can't manage what you don't measure." Customer surveys provide valuable data that can improve various aspects of a business. Hyken highlights two key components of effective surveys: first, asking the right questions, which focuses on obtaining useful information rather than excessive data that can lead to clutter; second, actively using the feedback gathered. He suggests that if the insights from the survey aren't utilized, it likely indicates that the questions posed may not have been appropriate.