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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a project. It outlines the vision, voice, and target audience for the brand or campaign, providing essential guidance for writers, designers, and video teams. Unlike personal projects where creative freedom is acceptable, corporate campaigns require clarity to avoid confusion and ensure that the team understands the who, what, and why of the project. A well-defined brief helps minimize stress, reduces revisions, and aligns client goals with the creative team's efforts, ultimately leading to higher quality work.
