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In this video, Jeff explains how to utilize Gmail and Google Sheets for sending personalized bulk emails. He shares his experience using the mail merge method during his time as an account manager, where he needed to communicate with over 200 clients each quarter. Initially, he used the BCC method, which was not ideal, prompting him to seek a more personalized approach. Jeff introduces Google's mail merge script as an efficient solution, thanking Martin Hoxie for his contribution. He concludes by presenting three practical scenarios where this technique can be applied immediately.