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A creative brief is a strategic document, typically one to two pages long, utilized by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative project. It captures the vision, voice, and target audience of a brand or campaign, facilitating understanding for writers, designers, and video teams. Unlike personal projects that may permit free artistic expression, corporate campaigns require clarity to avoid misunderstandings. A well-defined creative brief minimizes stress, reduces project time and costs, and enhances the quality of work by aligning client goals with creative teams, ultimately leading to fewer revisions.