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Efrain from Gold Level Media discusses creating a marketing campaign to demonstrate return on investment (ROI). He mentions the costs associated with the campaign, including printing and labor, noting that as a marketing company, they benefit from reduced expenses. Efrain is focusing on direct mail for Gold Level Print, having recently invested in new equipment for producing business cards, flyers, and more. He highlights a printer purchase of approximately $50,000 and another piece of equipment costing around $4,000, emphasizing that the total cost will reflect these investments. The intent is to provide a clear breakdown of expenses and anticipated ROI from the campaign.