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In this video tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing a business name carefully to avoid potential legal and branding issues. He highlights common pitfalls, such as selecting a name that is already trademarked or settling for an awkward social media handle. To help entrepreneurs, he provides three tips and tools for checking name availability. The first tip is to use the USPTO (United States Patent and Trademark Office) website, where viewers can search the federal trademark directory to see if their desired business name is already trademarked. This proactive approach can help avoid significant costs and complications later on.