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Efrain from Gold Level Media discusses an upcoming video on a marketing campaign, focusing on the return on investment (ROI). He mentions that while they may receive discounts due to their ownership of a marketing company, he will include all costs for accuracy. The campaign involves direct mail for Gold Level Print, where they have invested in new printers for producing business cards, flyers, and other materials. He highlights that the total investment for the printing equipment is significant, noting a $50,000 printer and an additional $4,000 for other machinery, emphasizing the need to generate revenue to cover these expenses.