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Emily Probst from Modern Machine Shop explains how to write and submit a press release. She outlines basic steps to follow: 1. **Choose a Topic**: Select what to write about, such as a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the audience about significant happenings in your business and the manufacturing industry.2. **Be Concise**: With numerous press releases received weekly, clarity and brevity are essential. A well-crafted press release can sometimes evolve into a larger story, highlighting the importance of sharing relevant information effectively.