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In this video, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and their costs. He promises a step-by-step guide on what to include in the proposal to successfully land the deal. The channel focuses on topics like starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for future videos, free trainings, content, templates, and proposals. The video will transition to a screen demonstration to provide a practical example of creating a proposal.