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In this tutorial, the speaker discusses key considerations for licensing artwork and analyzing contracts. They share their experience working with Control Prepaid Mastercard, which licensed their artwork for an artist series card. The speaker emphasizes the importance of understanding the contract's terms, specifically focusing on payment structures. They highlight the distinction between royalties and flat fees, noting that royalties grant a percentage of revenue or profit. Creators should scrutinize key details such as the percentage received, whether it’s based on revenue or profit, and the quantity of items to be produced. This cautious approach ensures artists are adequately compensated for their work.