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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a key aspect of consulting. The speaker emphasizes the importance of writing high-quality, winning proposals that clarify project details, including objectives, timelines, and costs. The necessity of these proposals can vary based on one's consulting journey and client relationships. In some cases, consultants may receive requests directly from clients without competition, while larger projects often involve a tender process where multiple firms compete to submit proposals. The session aims to equip consultants with the skills needed for successful proposal writing, regardless of their experience level.