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In this week's consulting business school tutorial, the focus is on creating high-quality, winning client proposals. The importance of writing strong proposals is highlighted, as they are integral to a successful consulting business. The speaker shares personal experiences, noting that some clients may approach them directly without competition, requesting assistance with specific projects. However, for larger projects, consultants often face competitive tender processes where multiple firms submit proposals. The tutorial aims to equip viewers with the skills to navigate both scenarios effectively, regardless of their level of experience in consulting.