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In this whiteboard session, James Shores, future CMO at Fishbowl, discusses consignment—a business arrangement where suppliers place goods in a retail outlet without an initial purchase by the store, transferring most of the risk to the supplier. He emphasizes the importance of tracking and managing these goods effectively. Using an example, he outlines three typical product categories a supplier might have: basic products that are popular, new products intended for market testing, and high-end, potentially custom-made items. He highlights the advantages of consignment, particularly for suppliers looking to expand their market reach or test new product lines.