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Efrain from Gold Level Media introduces a video on running a marketing campaign, detailing the expected return on investment (ROI). He emphasizes the importance of understanding costs, noting that while his company may benefit from lower expenses due to ownership of equipment, he will include these costs for transparency. The campaign involves direct mail for Gold Level Print, utilizing recently purchased printers for creating business cards and flyers. The total investment includes a $50,000 printer and an additional $4,000 for other equipment. Efrain aims to illustrate the financials involved in such a marketing strategy.