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In this video, Georgie from Water Bear shares his expertise on how to effectively send out press releases for artists looking to get on the radio. Building on a previous tutorial about creating press releases, he emphasizes the importance of targeting the right audience. Tip number one highlights the necessity of identifying relevant shows, stations, and presenters that align with the artist's music genre. Georgie draws from his experience in radio and as a plugger, noting how mismatched submissions (like heavy metal to a pop station) can hinder success. Additional tips are expected to follow in the video. Links to related content are provided in the description.