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Georgie from Water Bear discusses how to get on the radio in her latest YouTube video, focusing on effectively sending out press releases for artists. Having worked in radio and as a plugger, she shares her top five tips. Tip one emphasizes the importance of identifying the right recipients for your press release, considering which shows, stations, and presenters align with your music style. Georgie notes that relevance is crucial, sharing her experience where mismatched genres, like heavy metal sent to a pop-focused station, were not effective. For those unfamiliar with creating press releases, she includes a link to her previous video for guidance.