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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for their printing services. He aims to illustrate the return on investment (ROI) and provides an overview of the associated costs, including the expenses for printing and labor, noting that they will estimate these costs even though they operate a marketing company and receive some services for free. Efrain mentions that their recent investment in equipment included a $50,000 printer capable of producing flyers and business cards, and another piece of equipment costing around $4,000. He emphasizes the importance of these investments for generating revenue.