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Im Derek Johnson with tatango.com, and Im answering the question, How do you get an SMS short code? So first off, what is an SMS short code? A short code is a 5 to 6-digit phone number that allows a brand to communicate via text message, or even MMS message, with a consumer. So how does a brand get one? So theres s a thing called the U.S. Short Code Administration. They are the only people that have short codes and they can lease them to brands. Now some people go directly to the U.S. Short Code Administration. But most people, when theyre interested in getting a short code, they will use what we call an SMS aggregator, or on an SMS provider, or an SMS API provider, to acquire the short code for them. The reason being is that an SMS provider, lets say like Tatango, we know how to get the short codes, fill out the information. We know how to work with U.S. Short Code Administration, make it really simple for the brand. If a brand goes directly to the U.S. Short Code provider or