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In this video tutorial, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for Gold Level Print. He emphasizes the importance of calculating the return on investment (ROI) and provides a detailed overview of costs involved. Although the company benefits from free printing and labor due to owning a marketing business, he includes these expenses in the total calculation for transparency. Efrain highlights significant equipment purchases, including a $50,000 printer for creating flyers and business cards, and an additional machine costing around $4,000. The video aims to give viewers insight into the financial aspects of running a direct mail campaign.
