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In this video tutorial, the speaker discusses the topic of writing a business proposal specifically for a commercial cleaning business. They candidly admit that they have never written a business proposal and believe that new entrepreneurs lack the experience to effectively create one. Despite owning multiple businesses, with one approaching $7 million in sales, the speaker emphasizes that a written plan may not be necessary for everyone. Instead, they suggest focusing on key questions to consider when starting a business, particularly for small janitorial companies aiming to secure their first contracts. The emphasis is on practical guidance rather than formal proposal writing.