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In this video, Salvador Brakeman discusses strategies for nonprofits to encourage donations through crowdfunding and other fundraising efforts. He focuses on understanding the psychological triggers that motivate people to give money to charitable causes. Brakeman introduces a study on charitable giving that explores how decisions to donate are made in the brain. He emphasizes the importance of getting potential donors to care about the cause and to ultimately become advocates for the nonprofit organization. Viewers are encouraged to consult the linked study to verify the claims made in the discussion.