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Hey everyone, Derek Johnson with tatango.com. Im not sure if youve heard, but this week, we just announced that now MMS messages can be up to 5,000 characters. So, well do a quick video and show you kind of how important this is and how much of an impact this can have for your campaign. So, come in a little bit closer. Let me show you. So, I have a nice, little newspaper here and I wanna show you kind of how beneficial a 5,000-character message is. So, if we look here at an article and we look at the first part which is this, this is 160 characters. So, out of the entire article, this is what an SMS message looks like, 160 characters. It really only tells maybe a portion of the story. So, now lets look at an MMS message. The best part about an MMS message is, first off, you get a subject line. So, like in this article, you get the subject line which is gonna be this. So, thats one benefit of an MMS message is you get the subject line. The second benefit is you get images or video