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In this video, Efrain from Gold Level Media discusses planning a marketing campaign and calculating the return on investment (ROI). He mentions the costs associated with direct mail marketing for Gold Level Print, highlighting that they recently acquired a $50,000 printer for producing flyers and business cards, along with additional equipment costing around $4,000. Efrain emphasizes that although their marketing company may have reduced costs due to ownership of the equipment, he will still include these expenses in the total to provide an accurate figure. The discussion aims to give viewers a clear understanding of the financial aspects of launching a marketing campaign.
