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In this video, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. The proposal should outline the services offered and their costs, which are critical for securing the deal. Steen emphasizes the importance of including essential elements in the proposal to increase the chances of success. He encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe to his channel for free training, content, and templates, ensuring they receive updates on new resources. The video promises practical insights by demonstrating an actual proposal creation process.