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In this video tutorial, Ben Amos from Engage Video Marketing discusses the challenges of ensuring your video messages are opened and viewed, particularly in sales prospecting and customer service. He emphasizes that achieving a 98% open rate is possible, but not through traditional email methods. Amos highlights the effectiveness of personalized video and one-to-one asynchronous communication to cut through the clutter of crowded inboxes. He encourages viewers to subscribe for tips and strategies on engaging their ideal audience through impactful video marketing. The focus is on delivering important messages in a way that captures attention amidst busy digital environments.