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In this video tutorial, the presenter explains how to send follow-up SMS messages to leads, specifically for an insurance company. When a person visits your website and fills in their details, these leads can be automated through SMS follow-ups. The tutorial focuses on integrating Facebook Lead Ads, where leads are collected, with Twilio for sending SMS messages. To automate this process, the presenter uses a software called Pably Connect. The integration involves setting Facebook Lead Ads as the trigger application and Twilio as the action application. The video guides viewers through the steps of this integration process, starting with accessing the Pably Connect landing page.