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In this tutorial, Efrain from Gold Level Media discusses a marketing campaign focusing on the return on investment (ROI) of direct mail advertising. He explains the costs associated with the campaign, clarifying that while some expenses may be lower for his company due to ownership of a marketing firm, he will present a complete breakdown for clarity. Efrain highlights their investment in printing equipment, with a significant printer costing around $50,000 and another machine at approximately $4,000. He aims to utilize this equipment to produce business cards and flyers, emphasizing the importance of recouping these costs through their marketing efforts.
